Have you ever had a green or purple ketchup on your McDonalds fries? The famous condiment company Heinz introduced the new additions of Ketchup in 2000 and 2001 with great reception from kids. "When H.J. Heinz Co. launch- ed the green ketchup in the U.S. ... the company sold more than 10 million bottles of it in seven months." (Marketing Magazine) Kids were eager to try the new hue of the familiar companion to the french fry, but some adults weren't as adventurous.
This is the reason it was specifically marketed toward children who tend to be open to new things.
The company used green and purple food dyes added to its ordinary ketchup recipe to produce the two new colors of ketchup. There are 7 FDA certifiable food colors.(excluding restricted colors) They are:
FD&C Blue No.1 (Dye and Lake),
FD&C Blue No.2 (Dye and Lake),
FD&C Green No.3 (Dye and Lake),
FD&C Red No.3 (Dye),
FD&C Red No.40 (Dye and Lake),
FD&C Yellow No.5 (Dye and Lake),
FD&C Yellow No.6 (Dye and Lake)
(http://www.cfsan.fda.gov/~lrd/colorfac.html)
Food coloring is put into many different types of food and drink including some that you wouldn't necessarily think of. For example, Salmon is sometimes dyed to hide color imperfections. Kool-aid and other drink and soda makers use colors that associate with certain flavors. It is purely for aesthetic purposes as the added color doesn't physically add to the actual taste. Companies use the perception of color so that consumers can identify flavors by sight without tasting it. For example yellow is almost synonymous with lemon as far as drinks go. Some have even suggested that the color even contributes to the taste value of foods. ( http://www.colourlovers.com/blog/?s=food&x=40&y=10)
sources:
http://www.colourlovers.com/blog/?s=food&x=40&y=10
http://www.cfsan.fda.gov/~lrd/colorfac.html
http://www.marketingmag.ca/magazine/current/national_news/article.jsp?content=20010813_18695
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